Wearing Many Hats

Who doesn’t? The definition of work has changed so much that the very idea of a ‘job description’ needs to be rethought. I come across this often when people within and without the company ask me to write down what exactly I do as a Communicator. Oh, I do have my ‘elevator pitch’ but unless you are riding with me up a hundred floors, I may not leave you any wiser as to what hat I am talking about.

An interesting article came my way on how the Franchise Industry (one sector we finance, that I wear a hat for) is looking at PR from a multi-function perspective, and not just pure public relations. Titled “PR Industry Impacted by Franchise Revolution” it says how PR companies working for Franchise Businesses need to be able to do:

Brand Building
Franchisee Communications
Franchise Development
Multiple Franchise Openings and
Internet Marketing