Marketing folk should be Web heads

Now that blogs are demonstrating to everyone how uncomplicated content and tracking can be, it won’t be long before Web authoring software follows suit. Communicators like Shel Holtz have been saying it for years now, that it’s about time Communications and Marketing people started wrestling away Web content and design –at least at a basic level–from the tech folk.
Interesting article (the typical ‘5 reasons’) by David Aponovich at MarketingProfs yesterday on why Marketing folk should become more hands on when it comes to content management on the Web. He observes that:

“The rise of new job titles is one indication that many companies are getting it; directors of interactive marketing, directors of Web content and other professionals are bridging the divide between marketing strategy and technology.”

‘Getting it’ is one thing. Doing it, is another!

And now, a shameless plug:
Ragan Communications is holding a workshop by in November on Web Content Management. Here’s the link.