After my post on Monday about the power of Brand Voice, and Southwest Airlines, I made a serendipitous discovery of an article (at MarketingProfs.com) by copywriter-turned-psychotactic idea man, Sean D’Souza (who also calls himself a cave guy and fire starter…)
His site, Psychotactics.com, is a wealth of ideas about ideas on marketing, including access to books with Tom peters-like titles (Lessons from the Cave, Brain Train etc)
Check him out!
Evelyn
November 11, 2004 at 12:53 pm
I’ve always had good with Southwest by the way. =)