Soon the term ‘Broadcatching’ will move into your lexicon, just like the way ‘narowcasting’ crept in. Even now, it’s the province of the technology folk, who use RSS and Bittorrent, which is a file distribution Peer-to-peer software. The idea is not new.Jon Udell wrote about it last year.
(In case you are not someone who uses RSS, which is an aggregrator of blogs, it’s worth a try. There’s an easy Web-based RSS solution called Bloglines, and others such as Newsgator.)
But to get back to Broadcatching, it is all about timeshifting, and offloading TV content to another device so that you can view it later. One user describes it like this:
Between this and my iPods, I don’t use media anymore, just mass storage.
The reason this is important for communicators, is that distributing content to TV stations, and monitoring broadcasts, will soon have new avenues, as TV (like newspapers and radio before it) quietly becomes a web experience. Already the iPod and other MP3 players are allowing people to take their radio shows and lectures with them. Broadcatching will shake up the entire TV industry and change the way the format their programs, make them available, and even how they blend advertising into them.
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