Now that the Walmarting across America blog has been outed as being maintained by two people paid to do this by WalMart, the question is, what should we could do to fight this kind of stealth work and similar forms of astroturfing. The two bloggers put it this way in their most recent post on the Walmarting blog:
"So I called my brother, who works at Edelman and whose clients include
Working Families for Wal-Mart, in order to find out if we’d be allowed
to talk to people and take pictures in Wal-Mart parking lots."
Walmart Watch, earlier identified the photographer. Waiting to see what Edelman has to say in all of this. This isn’t very different from the Al Gore penguin video, that was traced back to a PR and lobbying firm. What do you think?








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January 1, 2008 at 7:46 pm
What to look for in social media in 2008 «
[...] Families for Walmart, has moved the project in house, out of PR Agency Edelman. You may recall astroturfing issue over the original fake blog, or [...]
January 1, 2008 at 7:52 pm
Five things I look forward to in 2008 | Valley PR Blog
[...] Families for Walmart, has moved the project in house, out of PR Agency Edelman. You may recall astroturfing issue over the original fake blog, or [...]
January 15, 2008 at 5:18 pm
Walmart Customer
Edelman did very good that he apologised for
July 7, 2008 at 8:56 pm
Valley PR Blog » Blog Archive » Five things I look forward to in 2008
[...] Families for Walmart, has moved the project in house, out of PR Agency Edelman. You may recall astroturfing issue over the original fake blog, or [...]