A college level YouTube video class about using YouTube video!
It had to move in this direction sooner of later. A YouTube video of a class about YouTube.
Half the class is asked to do a post, and half the class have to respond to it using a YouTube video. It is a college level class at Pitzer College, Claremont, California and the class is called “Learning From YouTube.”
And since this is an actual class assignment, you can track the students’ assignments by viewing 49 videos –as of today. They will also lean such things as video press releases. The class is taught by media studies prof. Alexandra Juhasz.
It’s easy to be cynical, but when you look at the pace at which social media is moving, and how unprepared or ignorant graduates are when entering the media and marketing today, it is commendable to see these kinds of hands-on approaches.
In the age where the social media press release, the viral video, text messaging and that thing called ‘folksonomy’ is making antecedents predecessors like the block-quote press release, the 30-second spot and email obsolete, the digital classroom is worth experimenting with.
Next up: “Learning from Facebook” and “Learning from Delicious?”
3 comments
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September 18, 2007 at 8:30 pm
Megan
I’m currently taking a class at St. Edward’s University called “Internet & Social Media for PR”. This is the first semester for the class, and I believe it will become a mandatory course for communications students in the near future. In the class we discuss (and use) the many genres of social media and their effects on PR for today’s businesses. Our textbooks? We’re reading “Citizen Marketers: When People are the Message” and “The New Influencers: A Marketer’s Guide to the New Social Media”.
I say cheers to this “YouTube Studies” class. The PR professionals going into the field today need not only be aware of social media, but be able to integrate it all proficiently in their future work.
September 21, 2007 at 4:00 am
social media consultant
i think the govnt and the college . should keep in check what kind of students are entering in media . this sector should be as pure as possible . because there are many wrong ways to pursue in this rather opting for the right path .
July 7, 2008 at 8:43 am
Great! Students are writing Wikipedia articles «
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