Building a list of hits and misses in PR, Marketing, Social Media, Communications

I am compiling a list of things that went wrong, and the things that greatly improved PR, communications and marketing this year. Locally, nationally, across the pond.

Got any suggestions?

Some directions:

1. Most embarrassing PR moments.

2. Stupid quotes, and also the most eloquent ones.

3. About face. People or organizations who have done a 360.

4. Most hyped event, product, person.

5. The best damn PR promo you have seen in 2007.

6. Great moments for social media.

Submit it as a comment or email me.

Unlike the ‘npov’ policy at Wikipedia, agencies may submit!