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Daily Archives: December 22, 2007

Quotes for the week ending 22 Dec, 2007

“Forgive me for being an old fart, but today’s “social networks” look to me like yesterday’s online services.”

Doc Searls, on why he is not joining a debate on whether brands should build their own, or join social networks.

“If I were a brand or agency, I would be down at the picket lines seeing if some of this top story-telling talent was available for freelance work.”

Joe Marchese, in Online Spin, on the impact of the writers’ strike, and what ad agencies should be considering.

“Democrats are at least 10% more likely to do just about anything involving social technologies. The Republicans are the opposite — they’re a lot LESS likely to participate.”

Josh Bernoff, on Charlene Li’s blog at Forrester Research, commenting on the social media profile of presidential candidates in the U.S. elections.

“At the end of A Bug’s Life, the main character, Flick, finally convinces all the ants that they have to stand up to the grasshoppers who’ve kept them repressed for years …It’s what happens when we all have a voice, and distribution, and the ability to get together and say something.”

Chris Brogan, co-founder of Podcamp, about how Social Media is a Bug’s Life.

“Googlepedia is perhaps a more direct rival to Larry Sanger’s Citizendium, which aims to build a more authoritative Wikipedia-type resource under the supervision of vetted experts.”

Commenter Ben Vershbow of IF (The institute of the future of the book) analyzing knol, Google’s answer to Wikipedia, that was launched this week.

The word “weblog” celebrates the 10th anniversary of it being coined on 17 December 1997.

BBC, on the birthday of the word that got all this started!

 

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10 things we obsessed about in 2007

Here’s what I will remember about 2007 from the perspective of marketing, social media and communications. We obsessed about these stories in PR, marketing and social media.

1. Facebook made us rethink what social networking could do for one-to-one communications.

2. Network neutrality became a debate that not just the geeks and telcos were interested in.

3. Short codes gained popularity as the new URLs, as text messaging took off. Sadly, it took the shootings at Virginia tech for universities to realize the value of this kind of messaging.

4. Mashups became more entertaining than the original. Think: the “1984″ spoof ‘commercial‘ about Hillary Clinton, viewed over 3 million times.

5. It was the year micro-blogging (with Twitter and Jaiku) got taken seriously,

6. This was the year email spam (in the form of “co-worker spam” and “PR spam”) hit a tipping point, forcing communicators to take a good hard look at databases, and how to try to target better. Not convinced? See the rumpus Wired editor, Chris Anderson’s “sorry people you’re blocked” post did.

7. A new, intriguing search engine called Mahalo (made possible by humans, not just algorithms!), the future of Wikipedia, and whether “amateurish” knowledge is helping or hurting us.

8. The toy for grown ups: the iPhone, what else?

9. Beacon, Facebook’s daring experiment with something called “social ads.”

10. Obama-mania, both here and abroad.

(cross posted from ValleyPRblog)

 

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