ValleyPRBlog launches new site

It’s black & white –and read all over, to use a cliche. It’s the new look to ValleyPRblog!

It’s got a very cool look from Forty. But it’s not just the skin we’re excited about, but the functionality and how things are laid out. Based on the traffic we have been getting over the past year, we have a RESOURCES section that’s packed with information about agencies, the media and best practices. For job seekers, we link to national and local organizations.

Give it a try, especially if you’re in the Phoenix area, or plan to be. It may be 98 degrees outside, but it’s where you could come and connect with some really cool folks in PR, marketing and social media.

Social media extends our reach

Having been involved in a pandemic flu exercise here at the Decision Theater, this lede about avatars coming down with a flu, flagged my attention.

But the story in the Canadian Press is more about how social networks and other online tools are being used as an extension of (rather than a replacement of) our communication efforts in social spaces. Where as we once relied on traditional surveys and expensive campaigns, we now have Facebook, virtual worlds and something called ‘proximity marketing.’