Bloggers and journalists embrace professional motion blur

Another major blur is taking place, as we hear more and more about bloggers and journalists walking in each others’ shoes. We are all passing through what I could best describe as a constant Professional Motion Blur: Marketing and Communication, PR and Advertising, Blogging and Media Relations, Digital Printing and Direct Marketing, Search and Marketing, Journalism and Blogging.

This story and this captures what’s happening as bloggers get to learn the rules of journalism, while ironically journalists are learning to play by the ‘rules’ of the blogosphere, and even learn to use Twitter. The Society of Professional Journalists is conducting a series of seminars in Chicago, Greensboro, and Los Angeles.

Are we muddying the professions? Some will say it’s the death of expertise. I just think we cannot afford to operate in our silos anymore. Faced with our multi-media, highly connected, multi-cultural audiences, we have no other option but to embrace the blur.