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Follow up to my post about Bill Marriott’s blog, Marriott on the move, I find it interesting that he does not type his posts but dictates it to his communications manager using a digital recorder. It retains an essential conversational element that tends to get edited out when some people put pen to paper.

Many were impressed at the 75-year old CEO embracing the blogosphere, as was seen on the tweets and other conversations I had at the conference. Steve Crescenzo and others suggest that the lowly digital recorder is a great way to dive into the social media, especially for people who are bad at typing, or don’t have the time.

What’s interesting about Marriott’s blog is that his folks have not only transcribed the dictation into text, but post the audio file on the blog. It adds one more level of authenticity, because you now know that some scribe in the back room is not tweaking the sentences for the blog.

 

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