Sarah Palin Adwords contest results out

Be specific. That’s my marketing takeaway from the highly unusual Adwords contest around John McCain’s highly unusual VP pick.

As in all things related to marketing, generalizations fall on deaf ears. People search for, remember, and follow up on what is very specific to them, not what is important to you.

See Jason Baer’s lessons learned.

This Twitter song’s destined to go viral

Here’s a hilarious song that’s going to spread because, well, it’s all about how things spread via social media.

The writer is Ben Walker, who makes wry comments on where all this is going. Such as:

“Now you need to publish every movement
And every single thought to cross your mind
I’m told the Twitterverse is full of rubbish
But most of us are actually quite refined”

And there’s the dig at self-promotion:

”We validate each other’s insecurities
And brag about the gadgets that we’ve bought
We laugh out loud at every hint of jolliness
And try to self-promote without being caught.”

Listen to it here.

..and Sarah gets a fake blog

You’re not someone until you get a fake blog. Sarah Palin has joined the ranks of CEO’s who’ve had the dubious honor of having fake blogs after them.

Palin has not just one parody site, whatssarahthinking.com, but two: Palindrome.

And what’s a fake blog without a fake Twitter account? There’s the Fake SarahPalinTwitter, and the other Twitter account on her behalf by an ardent fan.

With so much social media around McCain’s VP, who needs the facts?