“Combine the ‘show don’t tell’ and ‘report with your senses’ rules to gather details that will paint pictures for your readers.”
Rosland Gammon at BusinessJournalism.org, on reporting details to paint a picture
“When it comes to influencing brand perception and purchase decisions… social networking… has a long way to go.”
Stephanie Molnar, CEO of WorkPlace Media, commenting on a study of social network usage in the workplace.
“When most people say, “prioritize,” I think they really mean to say, force-rank.”
43 Folders, on Mud Rooms, Red Letters and Real Priorities
“They have no friends left.”
US Secretary of State, Hillary Clinton, commenting on North Korea, during her visit to Asia
“Twitter Generates $48 Million of Media Coverage in a Month”
Abbey Klaassen, in Ad Age, in a story that details how Twitter received almost 2.73 billion impressions in the past month. TV contributed to 57% of the PR value; newspapers 37%; magazines 5%.
“Employers hire winners, someone with demonstrated success in previous positions, and someone that inspires confidence from the get-go. Wallowing in self-pity isn’t remotely attractive. Neither is desperation.”
David Mann, former dir. of corporate communications, about maintaining a positive attitude during a job search
“Twitter is not a huge page-view driver, but it does bring in new people.”
Robert Quigley, in Media Bullseye on lessons learned from using Twitter
“He had this bizarre idea that he would ad-lib the newscast without a script … it lasted two days.”