RSS

Does Tiger Woods have a story to tell?

08 Apr

You’ve probably see the web buzzing about Tiger Woods and Nike – the video has gotten some 600,000 views.

I’m no fan of video –especially ‘ads’ — as a means of working out a credibility issue.  Seen too many of those. Face to camera, a remorseful look, a hit of a tear etc may be great, or even necessary when a CEO or leader  is forced to answer to people, and address questions he/she had dodged. Not so credible, but it’s the formula. Clinton, Spitzer, Sanford, McGwire, Bryant …

But when it’s followed by your sponsor’s logo –in this case the ubiquitous Nike swoosh –what does that say about the sincerity of the exercise?

The cynical part of me says, so what? It’s risky. But it’s not as risky as what got him into this spot in the first place.

Maybe he does have a story to tell, but he doesn’t need his sponsor, nor his diseased dad to create a narrative.

About these ads
 
Leave a comment

Posted by on April 8, 2010 in Disruptive, Hype, YouTube

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
Follow

Get every new post delivered to your Inbox.

Join 1,554 other followers

%d bloggers like this: