Gary Campbell and I shot this a video on the morning of the webinar, to use it before the event, and also as the content for the channel we created during the session.
Obviously there was a lot we would have liked to fix –lighting, for instance– but this was itself a demo of how to produce a video with a short deadline, with minimal editing.
I had as a guest in the studio Bart Butler, an IABC member ho wanted to do a story of my radio show. So it was really flattering to see what came of it –an article in EDIT EXPRESS, the online newsletter for members bt members.
Bart came at good time. Bad really because this was a week during which I was sandwiching in one of my webinars and the show, among other things. So the point he picked up,(that radio is non distracting medium) has been on my mind a lot. Here’s why: As we put on our hats as content creators, it could be very annoying to deal with the glue and tape (and that conduits and access points) of media distribution. I find this point being driven home by a book i am not reading, Cognitive Surplus, by Clay Shirky, who talks of the fragmentation of the concept of ‘media’ today. It used to be a word that bundled process, product and output. But I digress.
Here is his article: Social Media Guru Goes Retro…with Radio
I like to add one thing, Bart: The only reason we seem ‘relaxed’ on radio is that conversations are relaxing. Whether they happen on-air, online or offline. The moment you remove the talk-back button, that’s when sweat breaks out for me!
OK, two things. Please don’t use the word guru!
I don’t know the answer to this. I don’t even know what ‘‘The future of the internet’ is, even though I was featured on a podcast by Antonio Edward about this week.
But I think he was trying to tease out what we practitioners of social media and Marcom think of the mobile device as it becomes the primary means of connecting, communicating and collaborating online.
http://mobicast.mobi/2010/08/14/the-future-of-the-internet/
This I do know.
If you’ve ever played around with Tiny URL and Bit.ly you will know that there are a few ways to shrink your links.
The easy way is to simply use the automated feature and let Bit.ly or TinyURL do it for you. The better way is to use the custom feature –still free!– and tighten things up so your readers recognize it is related to your content.
I tend to use this custom feature more these days, especially when I have repeated use of a specific URL. When should you consider using a custom URL?
But there is another way to go about this for branding purposes. Take a look (on the right) at what Twitter uses. The URL is condensed to http://t.co. What’s that .co domain? It is the country domain assigned to Columbia! Speaking of new domains, there are others worth considering.
So the next time you are planning an online campaign, consider how you could do this using your URL. It’s often an afterthought right? It shouldn’t be.
I haven’t even touched on the tracking features available with Bit.ly or Ow.ly/ That’s the topic of another post!
Here is the podcast of our first radio show, Your Triple Bottom Line
Our guests were:
I almost forgot to break the story here. I started a radio show last week, focused on business. It’s called Your Triple Bottom Line.
Yes, it’s around the ‘Three P’s’ –People, Planet,Profits. I’m more into the first and the last Ps. (I leave the middle P to my wife, a small business owner, whom you would call a ‘deep green’ person.)
But it’s a great experience, being on radio. I trained at the BBC in London many years back as a producer, and have been a closet radio person all my life. Which is odd, being also into digital media. But I still maintain that radio is the true real-time medium, the first channel that brought communities and conversations together. The Internet simply borrowed the language and the model!
Derrick Mains and I co-host the show. There’s a social media angle here! I host and produce a podcast for GreenNurture, and Derrick has been a co-host of that show. Why radio? Have we got it backwards? There’s no short answer for this, but you will understand if you listen to the kind of guests we bring on every week.
Why is it that people who ride public transport don’t do a lot of talking? But give them a wi-fi connection and they’ll be chatting with a lot of others.
So when I saw a post (from Barbara Gibson) about London cabs using Twitter, it got me thinking.
What if Twitter becomes a conversation starter on subways and trains? Already, there’s a head start in this direction among FourSquare users. It’s easy to discover like-minded users in a restaurant or public event.
But to get back to cabbies. If branded cab companies are letting customers order a cab with a tweet, it’s not too difficult for cabbies such as @cleanaircabphx or even new services such as RideCharge @taximagic to create ad-hoc networks so that passengers might find some common interests within a certain geographic region.
Buses and Subways could be even better in this, considering they have fixed routes and predictable (and well segmented) passenger demographics.
The point of all this is not to encourage more commuters to ignore each other because they could have some wonderful conversation with someone in another bus, another cab. But the ideal situation would be if commuters start connecting with people in the way it used to be –by finding common, topical subjects worth having a conversation about.
But this one’s more of a directory of blogs.
And getting back to micro-blogging, here is a parallel. An aggregation of Tweets from Tube commuters.
To “inform, sell, engage and support.” How much simpler could anyone have put it?
There are many questions that could be addressed with this answer. Such as:
Lionel Menchaca has put up this schema that I wish I had a few days back. It’s outlines how Dell uses social media in Brand Reputation Discussions, Customer Service and Segment Discussions.
But here’s something that bears watching –and I am certain it will end well.
In a response to this post by Menchaca, a customer going by the name of Maria posts a looong comment. It’s very reminiscent but not as harsh as the infamous Dell Hell post. She goes on to state that:
I believe I have given Dell every reasonable opportunity to make this right, but I cannot afford to lose any more time and valuable productivity because of a defective product. I would like to send the computer back for a refund.
As a big fan of Digital Nomads, I’ve been watching -and dissecting –Dell’s engagement across many social media channels. I can be sure this is going to come to one more grand denouement.
I’ve been conducting a series of webinars on social media, and we reached the halfway mark last week. The series was called Passport To Digital Citizenship.
The topics have been:
In this webinar we talked about fans and friends –especially the difference between ‘lower case’ friends and ‘upper case friends.’ How do you engage your network? How do you turn on your hub? And most importantly, how do you get ready for an increasingly mobile user?
If you attended the 3rd webinar, here are two handouts. you may find useful.
I had one participant suggestion –to create a discussion group on Facebook.
