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When you can’t broadcast, why not podcast?

05 Dec

A funny thing happened on the way to the radio station this week.

We had a great guest lined up, but were informed a day before that that time slot –7 PM Arizona time — was being preempted because the station, KFNX, had a prior commitment to carry the University of Arizona basketball game.

Rather than take a hiatus, I decided to pull out my trusty Zoom H4N and record a podcast with my co-host Derrick Mains. It happened to be a fitting week to talk of the launch of a baseline study by his company, GreenNurture and Miller Consultants. (More details here at the show web site.) This podcast also includes a report from Heather Clancy, our second on-the-ground correspondent.

The irony of this is, the radio show grew out of a weekly podcast! So, using social media-based format to broadcast a ‘show’  is more than a fall back. It’s an integral part of what I’m doing in radio in the digital era.

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