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New meaning to ‘water sport’ with M8 launch
November 18, 2011 in Advertising & Branding, Social Media | Tags: jordan-melo water | by Angelo Fernando | Leave a comment
Hats off to Wieden & Kennedy for this amazing visual treat for the launch of of the Nike’s M8 shoe with Carmelo Anthony‘s signature.
The hologram effect is a water projection, with an interesting live-action scene to add to the illusion.
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