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Daily Archives: May 13, 2012

Healthcare, now a social, not private affair!

Time was when someone would keep his/her healthcare concerns under the hood, so to speak. A health complication would be kept within the family; the unwritten doctor-patient privacy act was upheld.

Now? We seem to be ready to blab more about it. or, to put it another way, patients are more than ready to take to social media to discuss health-related issues in the open. Some examples

This latest report by PwC recognizes this, and gives you a more granular look at how the private concerns of those seeking healthcare have become closely intertwined with their social media behavior.

For example:

  • Nearly a quarter of people in the US (24%) post something about their healthcare experience.
  • 16 % share health-related videos and images!

It gets more interesting, in the face of concerns about invasion of privacy and health information.

  • Some 30% of people are willing to share their health-elated information with other patients, using social channels.
  • Also, 80% of 18-24 year-olds are likely to share health information through social media. 80 percent! You could find out more here at the PwC site.

This ought to have huge implications for healthcare companies, and even medical practitioners who have been concerned that their connecting with patients could run afoul with health information privacy, or HIPAA, laws. Physicians have been behind the curve. Sermo, their online community, has just 130,000 users, but one study found that while 87% of physicians use at least one social media site at a personal level, only 67% are using at least one site for professional reasons.

 
 

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