I am a Communications manager at the Decision Theater at Arizona State University, and a freelance business & technology writer.
Experience:
Grew up in the agency world of creative and strategic marketing first at J. Walter Thompson (Copywriter, Chief Troublemaker…) and then for Ogilvy & Mather (Creative Director, Director). Also worked at Office Max, Marlyn Nutraceuticals, Pentawave, Green Tree Financial, Textron, Imperial Capital Bank, and an interactive marketing agency, iCrossing.
Professional Hangout:
- Member of the International Association of Business Communicators, (IABC)
- Frequently seen at: Social Media Today, IABC Commons, Flickr, LinkedIn, Skype, Del.icio.us
- Occasionally seen at: MyRagan, Facebook, Plaxo, Twitter
- Inevitably drawn to: Borders Books & Music, Einstein Bagels
Education:
- English honours at the University of Peradeniya, Sri Lanka
- Masters degree in Communications at the University of Leicester, U.K.
- Broadcast training at BBC, London
- Postgrad research at the University of Texas at Austin
Present Assignments:
- International: Bi-monthly tech-communications column for Communication World magazine
- National: Technology/Marketing writer for Franchise Times magazine
- Overseas: Contributing Editor to LMD magazine, the leading business publication in Sri Lanka.
- Arizona: Blogger for the first PR blog in Phoenix, ValleyPRblog.com
- Arizona: Freelance writer for bizAZ magazine
Past Assignments:
- Contributor to Create Magazine
- Edited a book on branding for Superbrands
Award:
My Technology column for Communication World magazine recently won a Maggie award
Filed under “other”
- Chief Marketing Officer (an honorary unpaid title only given to spouses) for Li’l Sprouts Montessori, my wife’s business that frankly doesn’t need marketing –she’s that good!
- Volunteer: Valley Leadership
- Volunteer: Children’s Heart project
Topic Interests
Branding, Integrated Marketing Communications, Journalism (and Citizen Journalism,) PR, Social Media, Technology in Education, Networking, Search, Interactive Advertising, On-demand Printing, Mobile Communications, Folksonomy, Virtual Worlds, Wikis.

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June 23, 2008 at 4:46 pm
Has Marriott Got It? | socialutions
[...] Angelo Fernando writes: Marriott CEO, J.W. Marriott told a shocked audience this morning that he never knew what a blog was when he started, but now finds it a way to listen to others, and communicate better with the thousands of employees and customers around 68 countries. [...]