I am a Communications Manager at the Decision Theater at Arizona State University, and a freelance business & technology writer.

Why HoiPolloi? When I started blogging in May 2004, the tectonic plates were shifting. Top-down corporate communications was losing ground to the hoi polloi –Greek for that derisive term the masses. Today we give them more respectable titles –smart mobs, tribes, citizen journalists. They tell better stories, have deeper connections, speak up and talk back.

Here at the HoiPolloiReport, I keep tabs on what goes on in this brave new world. Particularly in three areas I am passionate about: Marketing, PR and Media. I also manage the corporate blog for the Decision Theater at Lightbulb Moments.

Experience:

Grew up in the agency world of creative and strategic marketing first at J. Walter Thompson (Copywriter) and then for Ogilvy & Mather (Creative Director, Director). Also worked at Office Max, Marlyn Nutraceuticals, Pentawave, Green Tree Financial, Textron, Imperial Capital Bank, and interactive marketing agency, iCrossing.

Professional Hangout:

Education:

Present Assignments:

Speaking Engagements:

  • Workshop: Video Conference for the State Dept. for the US embassy in Sri Lanka
  • Workshop: Conducted a workshop for IABC Phoenix on Social Media
  • Workshop: Conducted workshop for Scottsdale Job Network, for those laid off

Past Assignments:

FYI/Random Facts:

Filed under “other”

Topic Interests

Branding, Integrated Marketing Communications, Journalism (and Citizen Journalism,) PR, Social Media, Technology in Education, Networking, Search, Geospatial Visualization, Interactive Advertising, Mobile Communications, Podcasting, Diplomacy, Folksonomy, Virtual Worlds, Wikis.