I am a Communications manager at the Decision Theater at Arizona State University, and a freelance business & technology writer.

Experience:

Grew up in the agency world of creative and strategic marketing first at J. Walter Thompson (Copywriter, Chief Troublemaker…) and then for Ogilvy & Mather (Creative Director, Director). Also worked at Office Max, Marlyn Nutraceuticals, Pentawave, Green Tree Financial, Textron, Imperial Capital Bank, and an interactive marketing agency, iCrossing.

Professional Hangout:

• Member of the International Association of Business Communicators, (IABC)
• Frequently seen at: Social Media Today, IABC Commons, Flickr, LinkedIn, Skype, Del.icio.us
• Occasionally seen at: MyRagan, Facebook, Plaxo, Twitter
  
• Inevitably drawn to: Borders Books & Music, Einstein Bagels

Education:

• English honours at the University of Peradeniya, Sri Lanka
• Masters degree in Communications at the University of Leicester, U.K.
• Broadcast training at BBC, London
• Postgrad research at the University of Texas at Austin

Present Assignments:

• International: Bi-monthly tech-communications column for Communication World magazine
• National: Technology/Marketing writer for Franchise Times magazine
• Overseas: Contributing Editor to LMD magazine, the leading business publication in Sri Lanka.
• Arizona: Blogger for the first PR blog in Phoenix, ValleyPRblog.com
• Arizona: Freelance writer for bizAZ magazine

Past Assignments:

• Contributor to Create Magazine
• Edited a book on branding for Superbrands

Award:

My Technology column for Communication World magazine recently won a Maggie award

Filed under “other”

• Chief Marketing Officer (an honorary unpaid title only given to spouses) for Li’l Sprouts Montessori, my wife’s business that frankly doesn’t need marketing –she’s that good!
• Volunteer: Valley Leadership
• Volunteer: Children’s Heart project

Topic Interests

Branding, Integrated Marketing Communications, Journalism (and Citizen Journalism,) PR, Social Media, Technology in Education, Networking, Search, Interactive Advertising, On-demand Printing, Mobile Communications, Folksonomy, Virtual Worlds, Wikis.