I am a communications strategist, business & technology writer, blogger, podcaster, and marketing communications practitioner.

Why HoiPolloi? When I started blogging in May 2004, communication and media were being disrupted. I was convinced that the hoi polloi –Greek for that derisive term the masses– and bottom-up communications was going to rearrange our molecules. The changes were coming from the edges. Think about it: Gutenberg was not a printer, but a goldsmith who adapted a wine press to disrupt the knowledge industry!

The ‘report’ gives me a space to keep track of the media and marketing shifts being brought on by new technologies used by ‘people like us.’ Today the hoi polloi have more respectable titles –smart mobs, tribes, citizen journalists. They tell better stories, have deeper connections, speak up and talk back.

This blog became a sand-box for much of my writing as a technology columnist for two magazines, and the hub of my experimentation with digital media. Here at the HoiPolloi Report, I keep tabs on what goes on in this brave new world. Particularly in three areas I am passionate about: Marketing, PR and Media.

Assignments & Workshops:

Random Facts:

Topic Interests

Integrated Marketing Communications, Digital Media, Content Creation, Citizen Journalism, PR, Social Media, Technology in Education, Networking, Search, Data Visualization, Interactive Advertising, Mobile Communications, Podcasting, Gamification, Radio, Content Curation, Diplomacy, Wikis.