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“The thrill of naked guys in public aside, this marketing scheme did involve a bit of trickery.”
Advertising Age, revealing the story behind the ‘worlds’ fastest nudist’ in New York this week, who turns out to be a guy doing a stunt for Zappos, via an ad agency, Agent 16.
“Look, people the message is this: Do not tell me you cannot do this.”
Josh Bernoff, on how the Groundswell Awards, and how excellence in social media can come from anyone, anywhere.
“If there’s metadata in there, that’s public record.”
Dan Barr, attorney for the Society of Professional Journalists, on the Arizona Supreme Court decision that now requires public entities to disclose Meta Data, the ‘hidden data’ embedded in electronic records.
“A Friday afternoon news dump…”
Huffington Post on the list of visitors to the White House, released on Friday. The list includes lobbyists and prominent people
“It comes down to data and money.”
Story in Fast Company, that ‘Facebook plans to Geo-tag your life’ by linking geo-location information to users actions on the site.
There are so many mashups around us that we have begun to take them for granted. We tend to see more of the video and music variety -like Everyblock and those that are Obama-based. Google has a tool called ‘maplets’ to use the API of their maps.
How about a mashup of a mug and your Twitter followers? Check this out.
So I was glad to hear that there’s a British competition open for mashups, on three themes: Crime, Environment and Health. The winner gets £10,000!
“Let the little dogs lap, Mr. President. It’s good for the nation’s spleen.”
Kathleen Parker, on the noise from Glenn Beck and Rush Limbaugh on Obama’s attack Fox News
“For Rush and Glenn and Balloon Dad, the allure of media attention is too powerful to be curbed by a sense of social responsibility.”
John Del Cecato, of AKPD Message and Media.
“So there you have it. Ignite a future for the high-profile navel-gazers of tomorrow with your own bottle of Twitter wine, which goes for $20 a pop.”
AdRants, on Crushpad’s use of Twitter on wine labels
“It’s winemaking, which is usually for us a four or five person endeavor, mixed with Twitter.”
Michael Brill, president and CEO of Crushpad, the winery teaming with Twitter and the pro-literacy group Room to Read.
“Let’s hope the Millennial Generation isn’t becoming the latest Lost Generation.”
Chad Graham, in the Arizona Republic, on how graduates are worried about the present job outlook, their future and even retirement.
“My ‘maternity break’ will end in mid-November.”
Charlotte Shaff, CEO of The Media Push (who blogged about her pregnancy) interviewed by Linda Vandevrede at ValleyPRBlog.com, on ‘Pregancy and PR.’
“First, I felt that after five years my blogging was getting long in the tooth….”
Steve Rubel, SVP and Director of Insights for Edelman Digital, interviewed by Tech Crunch
“For the people, for the planet, for jobs, for you!”
Secretary-General Ban Ki-moon, on the role of the UN, on the anniversary of the United Nations, which falls today –the day the UN Charter on 24 October 1945 was formed.
“In the surround-sound media environment of today, there is no shortage of places you can go to see an expert’s view of business and where it is headed. What I took from the first day of the World Business Forum, however, was just how important passion is as a common thread in the people (and their organizations) who are accomplishing something.”
Rohit Bhargava, on the World Business Forum
“While 60% of employees use word processing daily, only 42% actually create documents.”
Forrester Research report on technology adoption in the workplace.
“In a real-time, social media world, marketing has to react immediately to the successes and shortcomings of operations, product development, legal, finance, customer support, and the idiosyncrasies of company personnel.”
Jason Baer, on how social media gives everything a marketing focus.
“A turtle travels only when it sticks its neck out.”
Tweet by @lspearmanii
“Hi! This is your aspirin bottle calling. I haven’t seen you in a while…”
Peter Svensson, of the Associated Press, on the technology that connects the pill bottle cap to an AT&T network.
“Does our Cicero even glance at his speeches before reading them in public?”
George Will, conservative columnist for the washington Post, on Obama’s overuse of words and concepts in his speech at Copenhagen.
“Nice headlamps”
Headline of a billboard ad for a Northern Ireland used-car web site, that got the advertisement banned in the UK. The accompanying visual was not about cars…
It borders on being insensitive to be talking about, and blogging about the anticipation for Google Wave, in the days following the tsunami in Samoa.
As someone tweeted about this, the coincidence was very odd. (Not that it is too far fetched for Google to be associated with a tsunami –check this story!)
But as we wait for Google Wave to come our way, we are reminded of how outdated our predominant communication tool is. “If you look at a picture of the first computer that sent an email, it looks sort of like a cockpit in an old airplane,” observed Lars Rasmussen, Google’s chief engineer. He was commenting on email, a 40-year old technology.
I meet many people who are so annoyed with email. One CEO said he didn’t mind if a meeting started late because “it gives me a chance to catch up with my email.” He said that not looking up from his Blackberry, at lunch.
Reminded me of that limerick:
I’m out of the office right now.
Do I hate answ’ring email? And how!
Missed your missive? I’m glad,
So I won’t say I’m sad.
Pester some other worker-bee. Ciao!
Last week Dipnote, the blog by the State Department, turned two.
So much has happened in two years. It was the year that the iPhone debuted, and Microsoft bought a stake in Facebook. A few months before that TIME named all those people creating content and connecting through social media as the ‘Person of the Year’ – the famous “YOU” issue.
Luke Forgerson, Managing Editor of Dipnote
Dipnote took to this new way of communicating with amazing flair. If there is one example of I’ve been using repeatedly to illustrate how any organization could stop firing press releases and start a conversation, it’s been them.
Think about it. Foreign policy to many is as sexy as watching paint dry. But given the right angles –heck, the right to loosen up– and the interest in listening as much as speaking, it turns out to be a different animal.
I have talked to many organizations who are terrified at the thought of saying something that could come back to bite them. Blogs, and videos, and photos pulled from a diverse group of individuals seem like total anarchy to them. It might damage the brand, they fear. The question I get asked a lot is ‘What if someone says something nasty?” –followed by “should we publish that too?”
I won’t go into the responses I give, but you’d think a group of people who represent the brand image of a country must have thought about this a lot. There must be bookshelves of white papers and journals on this subject in their offices. There must be legal advisers shaking their heads in disbelief.
And yet…
If you look at the social media initiatives the State Dept has rolled out over the past few years, these ‘government employees’ seem to take to new media in a way you’d expect of a marketing organization. Maybe they understand that good marketing is all about good communication. It’s more than the ingredients of ‘technology and talent‘ that Sec. Clinton spoke about.
It’s about using social media as an antenna not a bullhorn.
I want to apologize to any of you who follow me on Twitter if you received a direct message from me saying “hey, I made $384 yesterday. this website showed me how.” Apparently my account was hacked because I may have clicked a link in a similar message from others in my network.
I had contacted two senders from whom I received the suspicious DMs with the shortened URL, and thought I was immune. A reader to my post at ValleyPRBlog confirmed that I too had taken the bait.)
So why are we so vulnerable to the garbage that gets passed around the Twittersphere faster than you could say Phish? One word: Trust.
- We screen less: We are so inherently trusting of those in our network, we don’t always take time to check if the email jokes, the ‘Must Read This’ links, or the PPT attachments are safe.
- We click more. I tend to click more on a shortened URL because I see so much of them. The link economy teaches us to prefer clicking on links rather than typing a URL out.
I have made the point elsewhere that there will soon arise Trusted Friends, or Network Curators, and these may not even be major brands; they could be individuals with great credentials. People we value, and… trust like crazy!
Speaking of which, I am about to purchase a book on the subject called Trust Agents –co-authored by Chris Brogan and Julien Smith. It comes highly recommended. Brogan’s original thesis for the book was that it was about: “people who use the web in a very human way to build influence, reputation, awareness, and who can translate that into some kind of business value.”
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