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Tag Archives: Chris Anderson

TechCrunch’s Michael Arrington’s fatwa on PR

You better watch out, you better not cry, you better rein in your PR spammers I’m telling you why…

TechCrunch‘s Michael Arrington has launched a missive a la Chris Anderson, saying PR firms are out of control. Specifically, it’s the PR people for the tech industry that have raised his ire. Now, he’s mad as hell and … will be putting a lump of coal in your stocking.

But it’s not just about PR spam, it’s about the abuse of the embargo. TechCrunch is now launching a sort of a fatwa against the embargo. See Death to the embargo.

“We’ve never broken an embargo at TechCrunch. Not once. Today that ends. From now our new policy is to break every embargo. We’ll happily agree to whatever you ask of us, and then we’ll just do whatever we feel like right after that. We may break an embargo by one minute or three days. We’ll choose at random.”

Arrington also warns that his blacklist is coming. Is this drastic, or has this been coming?

Cross-posted to ValleyPRBlog. Join the discussion there!

 
 

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PR needs to do its own PR

George Simpson, a columnist for Media Post’s Marketing Daily added this to the PR debate, with some harsh words.

“Show me a child who says “I want to grow up and spend 15 hours a day writing meaningless press releases, begging for placement and swallowing my pride with arrogant writers”–and I will show you a child the school authorities should keep away from m-rated video games, listening to Metallica, or obtaining a gun permit.”

Never mind that Simpson cites stats such as this: 90% of B2B reporters use news releases as sources for their stories.

Chris Anderson’s post has somehow become a polarizing event, with the PR haters on one side of the spectrum taking hugs whacks at much more than clueless practitioners spamming journalists. (Someone commented that Anderson has no right to be offended. WIRED mag has been spamming him for years!)

Amazingly, the PR industry response has been weak. PRSA has published results of a study that very impressively states how journalists largely depend on PR for their stories –the source that Simpson uses. But while it has responded to other issues such as the recent fake news conference held by FEMA, the PRSA has not issued a statement on the Anderson problem. It’s been left to PR practitioners to stand up for what PR is really about.

How long must we wait?

 
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Posted by on November 19, 2007 in Media, Public Relations, Social Media

 

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Quotes of the week ending 11/03/07

“If Fox demands control, presidential debates don’t need Fox. It is time that the presidential candidates from both parties stand with Senator McCain and defend his right to use this clip to advance his presidential campaign.”

Larry Lessig, commenting on Fox’s demanding that John McCain cease and desist using of a clip from a TV debate that carries the Fox logo.

“We would have pretty serious concerns about a government-run blacklist that affects the online advertising industry.”

Trevor Hughes, of the Network Advertising Initiative, commenting on the suggestion that the FTC to create a “do not track” list to prevent behavioral targeting.

“The choking, over heated, gaseous hot air suffocates. There definitely appears to be a growing backlash against these spineless PR’s from journalists who’ve simply had enough.”

Mark Borkowski, commenting on Chris Adderson’s move to publish the names of “lazy” PR flacks who spam him irrelevant pitches.

“He has a star quality … He can say ‘me and my colleagues actually invented the Internet and here’s how it works.’ “

Paul Twomey. Chief of ICANN, on the resignation this week of of Vint Cerf, who had joined the Internet Corporation of Assigned Names and Numbers.

“There’s enough education that people should know better, and we all have media databases. It’s laziness versus strategic.”

Jeremy Pepper, adding to comments from the blogosphere on Chris Anderson’s controversial move –above– with practical tips on Social Media 101.

“No press releases, no media briefings, just quietly get the blog up. What we might, in traditional-speak, call a ’soft launch.’ “

Neville Hobson, on Dell’s launching a new investor relations blog called Dell Shares. The news was exclusively announced on FIR, the Hobson & Holtz podcast, embargoed until November 1st.

 
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Posted by on November 3, 2007 in Quotes of the week

 

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Will PR and the media call a truce?

The dust won’t settle for awhile since WIRED Editor Chris Anderson announced last week he was “banning” lazy PR people who pitched him with irrelevant stories. First strike and they’re history.

The discussion has got interesting. Here’s one, where Brian Solis asks if PR and media could sign a peace accord of sorts. He says:

I promise to fix this problem among those with whom I work with and can reach. I will also work with others whose voices are trusted among PR practitioners and their peers within the communities in which they seek guidance.

All he asks is that Anderson remove the list of names from his blog so as not to give the offenders a public shaming.

Anderson, however, is unapologetic:

Many people wrote to apologize, promising to reform their ways, and asked to be taken off the list. I’ve written to all of them to thank them for their commitment to change, but I’m not going to undo history.

Solis then brings up another uncomfortable topic –unethical cut-and-paste reporters. But outing them is not necessary, he says.

Terrific post, Brian.

 

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