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A working model of ‘Social Capital’

I’ve been indulging in Wikis a lot this year.

I wrote quite a bit on the topic here and elsewhere, recently. And his Monday I was in charge of the wiki portion of what amounts to the launch of the first open source business development plan in Sustainability, for Arizona. More about this here.

So on Wednesday, when I visited Gangplank to get a better sense of this remarkable working environment I could not help notice the parallel.

If Gangplank is a piece of software, it would most probably be a Wiki!

It’s a a true collaborative space, whose ‘permanent residents’ (independent businesses) don’t pay rent, though they get to use the utilities, the workspace, conference rooms, wifi etc for no charge. Derek Neighbors, co-founder of Gangplank and our guest on the radio show this week, prefers to call this an investment in ‘social capital.’ It reminded me of another semi-financial term used in the book Groundswell –how collaboration earns a person ‘psychic income.’

But to get back to the topic of wikis, if you consider how much time has gone into Wikipedia –approximately 1 million man hours, according to Clay Shirky-- it is a model that works even among largely anonymous people. So of course it world work when you get a room filled with creative people.

Just step into Gangplank, and you’ll see a working model -or a ‘use case’ if you prefer another geeky term!

 
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Posted by on December 17, 2010 in Arizona, Disruptive, Radio, Social Media

 

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Barrier for social collaboration: integration not motivation

I’m attending a webinar right now on ‘Leveraging Social Software for Increased Employee Engagement and Performance’ with Michael Fausette and Steve Paul.

Interesting slide here, earlier on, based on attendee poll.

The biggest barrier to collaboration appears to be:

NOT lack of collaborative tools

BUT: lack of integration with other systems, and that some in the organization won’t use the tools provided

The product being featured is Spaces, an enterprise platform for collaboration from Moxie.

Perfect timing for a discussion today on our radio show, at www.your3bl.com, where we are taking about Green Teams –Part II of our series. The typical tools teams have always been comfortable with are IM and email, while the more social tools such as Wikis and Twitter or even Sharepoint, pose too steep a learning curve to team members.

I’m going to ask our listeners to take a quick poll during the show to tell us what type of tools they are using today, and what they might consider for their team.

If you care to listen in, here is a link to the live stream: http://bit.ly/Your3BL
The show is at 7.00 pm (Pacific)

  • Ping us at @your3bl
  • Email us at contact@your3bl.com
  • Call us, toll free at 1866.536.1100
 
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Posted by on October 27, 2010 in Best Practices, Radio, Social Media

 

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What’s your story? Dump the ‘pitch,’ find your story!

I’ve said it before: radio, which seems a lot like ‘old media’ has one leg up over new media because it’s where people come to expect to hear stories. Not sound bytes, not pitches, not bullet points, not all those forms of condensed communication snacks we have come to expect in every other form of media.

Don’t blame it on TV entirely. There are TV programs that refuse to do the truncated story, shun the fast cuts, and slick camera work so as to let the story unfold. We have ingested this packet switching mentality that the Internet brought with it, and forced our stories into the tiniest bits of content. It’s become the default format, and we go along with it.

But guess what? It is not the only format that works.

Exhibit A: I listened to a long segment today on a new trend Daryl Hall started, called Live From Daryl’s House. It’s an internet phenomenon. But if it hadn’t been thoughtfully told as a story by NPR reporter Robert Smith, I would have skipped it.

Exhibit B: Radio again. This time I have to bring in the show I co-host with Derrick Mains as an example of how we make  ‘talk show’ (in most people’s minds it’s where the hosts yak all the time) into a storytelling space. We bring people around the topics of business entrepreneurship, innovation and corporate sustainability, and let their stories unfold.

Everyone’s tired of hearing pitches. Too many people tell you what they do in that distilled, dehumanized format. Stories have a different pace, and in fact, different goals. Yet they break through the clutter in a more powerful way.

What’s your pitch? Could you turn it into a story? Try it. Record it and listen to it. You’ll never want to talk in bullet points again!

 
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Posted by on September 18, 2010 in Marketing, Radio

 

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Podcast of radio show

Here is the podcast of our first radio show, Your Triple Bottom Line

Our guests were:

  • Cindy Laurin, co-author of  The Rudolph Factor
  • Andrew Nisker, film-maker, producer of documentary, Garbage

Link to show.

 
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Posted by on August 11, 2010 in Podcasts, Radio, Social Media

 

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