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Street Spam and Election Advertising.

13 Aug

signs

Len Gutman, fellow IABC chapter member and PR pro, writes about a topic after my heart: Political Spam on our street corners. The article, Sign forests just political poster pollution appears in yesterday’s Arizona Republic.

Like Len, I don’t get it. They have such poor impact, especially when cluttered together. Besides they all look alike, in the standard 3 colors. Brand differentiation? I doubt their campaign folk give it a thought. They follow the same principle of spammers, sometimes planting the same sign twice in one spot. The next time you drive by a vacant lot, take a look at the street spam and tell me if their advertising money is justifiable.

Just for grins, take a look at this sign.

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