Some in the PR industry have predicted that Amanda Chapel, who exited the scene recently as a blogger using the handle “Strumpette,” may indeed surface under a new guise.
Robert French’s expose of Chapel gave several others an opening to reveal the same ugly side of a PR blogger they experienced. One called her a front for a Libelous Troll Brigade. Another, an avatar. French simply calls Chapel “it.”
Indeed the approach it took – a blog that called itself “A Naked Journal of the PR Business” — drew many in, with vituperous attacks both online and off. The Washington Post had some theories too. I was one of its lesser targets, with comments to a post here, that went from mild insults to name calling. When I threw in question to see if its comments were really serious, the response was telling –dismissing Chris Anderson’s Long Tail theory a bunch of hooey, etc.
To be sure, Strumpette was an half-brained experiment. Many others, just like last year’s Lonely Girl, have tried to massage the blogosphere and the social media eco-system to see what happens. Jeff Jarvis suggested it could have been a book proposal badly done, or someone slighted by a loss of clients.
Moving on. This brings to the surface once again an issue that’s uncomfortable for some: anonymous blogs and ghost blogging– a topic that’s been debated over and over again by PR folk for more than a year. Let’s see how this evolves.