You’ve probably heard the news that Facebook has added what’s almost the equivalent of Google’s Ad words. I say almost, because there are some key differences, since we do not subscribe to Google, among other things.
The program, called Facebook Beacon, is quite interesting –and controversial. That’s why I like it. It pushes the envelope. It sure raises privacy issues, because no one wants to involuntarily share personal information with one’s personal network.
I don’t quite agree with all this weeping and gnashing of teeth. No one forces you to joint a network. As one visitor to the protest group wrote, “I don’t understand. They made the site, they make the rules. If you don’t like it, leave. It’s how they make $ and what drives innovation”
Some of you will recall how people got all in a dither when Amazon began a “recommendation” feature using cookies that tracked purchases and saved that information to recommend products based on what people in a similar demographic had bought.
Back to Beacon, there are ways for subscribers to opt out of it, but it is annoyingly cumbersome. Opting into many services is an inevitable by-product of using social media. We could protest, stay as far away as possible from the network, or … just get over it.