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Image is everything –until you tick off the media

14 Aug

This is the flip side of my last post on image management –the futility of trying to control things.

The British journalist removed from the scene of a protest in Beijing on Wednesday can undo much of gains China has been making in the first few days of the Olympics.

The hand-covering-camera-lens tactic worked in times gone by. Today there are too many cameras that don’t look like cameras. There’s audio. There’s Twitter. And as we have seen only too well, reporters don’t have to be credentialed to cover a story. Images like this will gain more currency when mainstream people are ticked off.

As I more or less predicted last month, media rights mean nothing if someone has a story to tell and an audience.

Addendum:

This comment from David Wolf, on a post on Digital Watch, a blog out of Ogilvy China sums it up well:

“the IOC has yet to come to terms with the Internet and what it means to the way people enjoy – or at least “consume” – the Games.”

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Posted by on August 14, 2008 in Communications, Media

 

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