Roger that, Bob Garfield!

15 Aug

Advertising Age’s Bob Garfield dissected Microsoft’s Mojave Experiment much better than I did earlier this week. He says it’s dishonest, condescending of its audience and weak on methology.

It’s a good warning to anyone trying to latch on to a lab metaphor to dress up an weak advertising message: Don’t mess with human chemistry.

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Posted by on August 15, 2008 in Advertising & Branding, Hype


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