Controversy demands source variety. The Olympics, like war, is poorer when the variety is constrained by commercial or political decree.
We also faced what I hope would be the last Olympics with a news blackout –messages like “Sorry, this media is not available in your territory” — from big (old) media outfits like the BBC, that is ironically doing a great job of unfiltered reporting through new media.
Then there are plenty of citizen journalists in the village: athletes with cameras and blogs. GroundReports.com features some real street-level reporting complete with shaky camera, grainy video and poor audio. These reports don’t compete with the big guys but they sure add pressure for the media to rethink how it covers and keeps us informed about our world.
The Lenovo blogging program, Voices Of The Olympics, has been responsible for more than 1,300 athlete posts. “It isn’t really a program about making millions of impressions in the traditional marketing sense,” says Lenovo, but about those “thousands of connections between athletes and fans.”
“If I were in charge of the IOC, I’d tell Liukin and Kexin to get their butts back up on those bars.”
Not exactly the way NBC’s Bob Costas would have put it, but it’s as authentic and grainy as you can get.