Meatball Sundae revisited?

27 Aug

“Social technology smoke -don’t breathe it,” says the Will it blend guy Tom Dickson in a conversation with Josh Bernoff, author of Groundswell.

The two throw in a handful of ‘technologies’ including flash drives, toothpicks, video camera etc and blend them. The smoke and dust left behind become a perfect backdrop for Bernoff’s line about picking just one objective and choosing your technologies carefully.

Where did we come across this message –with a kitchen metaphor –before? It’s a more dramatic version of Seth Godin’s Meatball Sundae, which essentially cautioned folks about the unappetizing results of badly mixing social media.

1 Comment

Posted by on August 27, 2008 in Social Media, YouTube


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