He shouldn’t have gone there, but he did. John McCain stood out as a different breed among the presidential hopefuls on the Republican side, watching as contenders like Rudi Giuliani and Mike Huckabee imploded. He displayed an unusual trait in politics: Presidential.
But the Karl Rovian attack ads unleashed by the McCain campaign are showing a new trait in McCain. Desperate. Heck, you don’t have to believe me. Even Karl Rove thinks they are going too far.
“I regret, and am sometimes offended by some of the negative aspects of this campaign,” he recently remarked in an ad released on YouTube. It’s as if he’s saying “I’m John McCain; I’m not sure what I was thinking when I approved this message.”
I guess being found out (even as far back as January this year) is also regrettable.
McCain’s campaign, seduced by the capacity to launch inexpensive ads via YouTube, will soon find it is backfiring. There’s too little thought put into these pictures + sound bites + title card videos that are caricatures of ads. They taint his political stance by naively allowing the “..and I approve this message” sound clip to be added to the video.
Will negative ads backfire for Obama? Absolutely! But McCain ought to know better, having being the target of such tactics in the previous election.