But this one, revealed by Todd Defren stumbling onto a combination of social media and SEO practice is disheartening. Sickening, in fact. Basically it was an act of blog spam plus fake posts.
I don’t know if he is doing everyone a disservice by not revealing who the company was that resorted to this kind of fakery. Maybe Defren is bound by business constraints to not do so. I challenge someone to do some sleuth work and reveal the name of the company, if only to protect some other client from falling prey.
The innovation and value that social media and search engine optimization brings to everyone is far too important to let this one slide.