Now that the attack ads, Governor Palin’s SNL appearance, and the unconvincing “socialist” line using surrogate Joe-the-Plumber have not moved the needle, the campaign is calling for McCain Marshalls and McCain Mavericks to be deployed. The “campaign deployment program” is a last minute attempt to stop the downward slide in the polls.
From a messaging point of view, the Palin-McCain campaign (oops!) is completely off kilter, and I bet there’s a huge tussle between the campaign staff as to whether to be consistent or scatter shot. I bet Rick Davis wants to unleash the real McCain, but having let Palin walk in and change the tone of the campaign (+ the search results if you check YouTube etc), John McCain is less and less what his brand stood for.
There is a considerable amount if chatter about “letting McCain be McCain” but either Davis’ media monitoring widget isn’t working, or they they have too many cooks in the kitchen. As one disgruntled Republican put it, “The “Straight Talk Express” was derailed in September.” Meaning the maverick was muzzled.
No wonder they’re scouting for some new voices.