Josh and Charlene named “Visionaries” for Groundswell

27 Oct

Congratulations to Charlene Li and Josh Bernoff on being named ‘visionaries of the year‘ by SNCR, the Society for New Communications Research (whose founders are the who’s who of social media.)

By many standards, Groundswell is the most imortant book of the year that answers the Why and How of social media. It’s hard for me to stop talking about it –my upcoming article in IABC’s Communication World is about it.

The authors have demystified the social media hype and given every practitioner something substantial to turn to: case studies, ROI calculations the online Social Technographics tool etc.


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