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Don’t vote for these guys

04 Nov

As I made my short list of whom to vote for in my district & county, I struck out a few people for the simple reason that they have come off so negative. I get it. Negative ads move the needle a bit, but not where I come from.

There were a few other marketing-related reasons as well why I thought they don’t need to be in charge of things.

  • They use some very, very old, unverified databases – I get mailers to three versions of my name. I have two words for them: database cleansing.
  • They present half-truths (as verified here) that assume the voter is dumb, and that we only get our information from their 9″ x 6″ flyers.
  • They kill a lot of trees to get their message (fiscal conservativism, responsible stewards yada yada).
  • They use the same format, same size, possibly the same print company. Did they not get the memo: one size fits nobody? The guy who sent us hand-addressed “letters” from his wife? Oh, come on!
  • They have no clue about variable-data printing. If they need to ask what this is, their campaign staff don’t need my tax money.
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Posted by on November 4, 2008 in Hype, Marketing, Media, Public Relations

 

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