This is not a real ad for Exxon-Mobil. It runs in the digital edition of the Fake New York Times, whose lead story (which I mentioned here) declared the end of the Iraq war.
Ads will never get close to this kind of language. But when you think about it, peace can be ‘lucrative’ –remember the Peace Dividend?– and have a ROI!
A blatantly honest sign (below) does the same thing.
Posted by Angelo Fernando on November 19, 2008 in Advertising & Branding, Best Practices, Marketing, Social Media
Tags: Bike Connection, ExxonMobil, Fake New York Times
Fill in your details below or click an icon to log in:
You are commenting using your WordPress.com account. ( Log Out / Change )
You are commenting using your Twitter account. ( Log Out / Change )
You are commenting using your Facebook account. ( Log Out / Change )
You are commenting using your Google+ account. ( Log Out / Change )
Connecting to %s
Notify me of new comments via email.
Notify me of new posts via email.
Create a free website or blog at WordPress.com.
The Choco Theme.
Entries (RSS) and Comments (RSS)
Get every new post delivered to your Inbox.
Join 1,681 other followers