At the IABC conference last year we heard Bill Marriott opine on the value of a blog, and how he does it. I called it a ‘cool way to tell stories.’
But I have to say that the storytelling function of the blog only scratches the surface of the value of social media. What’s happening is not just the communicating but the connecting.
“Who says the Internet is only for young people?” That’s the provocative statement made by the Red Cross.
“At age 126, the American Red Cross loves the Internet … is becoming a leader in adopting social media.”
It’s using Twitter to get information out fast, such as publishing links to a shelter or evacuation area during a fire or storm. People need to connect to organizations like the Red Cross because that’s often the first –if not only- way to get important information at that time.
And how old is PSNH? It was born a year before the first transatlantic telephone call was made between New York and London! So don’t let anyone in your organization tell you you can’t teach an old dog new tricks.