RSS

Starbucks-meets-Obama-meets-Digg: crowdsourcing democracy

17 Jan

The president elect is taking a leaf off the social media marketing book to gather ideas from citizens.

StarbucksMyStarbucksIdea has been around for several months, basically asking people to “Help shape the future of Starbucks.”

Now the Obama people have launched the Citizen’s Briefing Book –part of Change.gov. To contribute to the ‘book’ that will be printed using the best ideas and given to Obama, you have to sign in with your full name, email address and zip code.

People are sending up their ideas in droves. More than 9,500 on the Economy, and about half that on Energy and Environment, and a little less than that on Education. Ideas could be voted up or down, like Digg. Gives you –him– and the country a sense of the hot-button issues.

This kind of governance will radically change opinion polls, focus groups and political consultancy forever. And it’s only just begun

Advertisements
 

2 responses to “Starbucks-meets-Obama-meets-Digg: crowdsourcing democracy

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: