What’s the value of Twitter? I’m sure you get asked this question a lot. I’ve been barely active for the past six months, and find myself pointing people to resources such as this ebook (by GreekPreneur) and Chris Penn’s great Power Guide to Twitter.
I found the head-scratching by David Pogue (he, a tech columnist @ The New York Times) very enlightening. Even Pogue is figuring it out as he goes, so I don’t feel too bad.
Anyway, all this preamble is to make the point that Twitter to me is proving to be a customizable focus group that never sleeps; one I could configure with a few clicks, so that it’s pretty well targeted.
I found a quick poll being taken at The Strategy Web, (try it!) and the instant result confirmed what I thought: More people have found it valuable as a think tank, than a reputation enhancer. The number of people it reflects is very small, so this is not exactly representative of the Twitterverse, but it vindicates my time spent.