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Miller’s hundred-dollar a second joke could payoff

01 Feb

Miller High Life ad that will air today tries to gain some edge by taking a whack at the absurd cost of the Superbowl ad.

What a *great* way to spend a client’s money by coming up with a storyboard that questions the logic of the ad! I get the feeling that it’s not the ad that will get traction, but the several “one-second ad” cuts that apparently got left behind on the editing floor a.k.a. Mahalo, YouTube etc! Watch them here.

Watch all the other commercials here!

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One response to “Miller’s hundred-dollar a second joke could payoff

  1. Dan Wool

    February 2, 2009 at 4:49 pm

    It was a great ad – they’d set the joke up with all the other “high life” ads throughout the year. You knew the guy, the brand and the message. It perfectly captured the Miller brand in 1/30th the time/cost, while highlighting the folly of Super Bowl commercials.

     

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