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Bobby Jindal’s not ready for prime time

25 Feb

I don’t want this to sound political, but it might come off that way. Please skip this post if you’re disinterested in the wacky 2-party system in the US.

But the moment I started listening to the Republican response last night, I could see why Bobby Jindal, who has all the street cred of a long-shot presidential nominee, was a wrong pick.

I’m going by the communication parts of the response, remember.

  • Badly needs teleprompter training
  • Desperately needs a speechwriter –especially when trying to jam in a family story
  • Uses wrong anecdote/case study to make the point: He used the predictable Katrina example, which would have been wonderful, had he not used it as a reason why ‘more government’ is bad. Bobby, that was Bush government, remember? Your party’s fearless leader at that time.
  • Repetitive phrase tactic (as in “I have a dream”) only work for grand ideas; not suitable with grocery store analogy.

The odd thing is –perhaps being Asian, but more because I have watched him closely over the past two years– I was rooting for this guy a few months back. I just wish he studied others who bombed in front of the camera (there was, ya know, the other outsider) a bit more before making such a debut.

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1 Comment

Posted by on February 25, 2009 in Branding, Media, Political Campaigns

 

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One response to “Bobby Jindal’s not ready for prime time

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