On the expected level, there was interactivity between business leaders and the media.
But while all this was happening, the camera that you see here was live streaming video made available to a web audience. We used BitGravity for this. The BitgGavity feed was embedded in a dedicated web page. At one time we tracked more than 600 people on that site. This extended audience got to interact with the speakers through an embedded chat program, and via a polling tool.
In an adjacent conference room –call it the social media hub– I was part of the team watching the live web stream. Someone from the GPEC comms team would forward the questions to the Drum via Blackberry. All this, as we tweeted and blogged the event.