Twinterview with Silvia Cambie today

12 Aug

Today will be the 5th Twitter interview in the series I have been conducting over the past few months.

This one will be interesting to IABC members, particularly, since I will be talking to the co-authopr of a just-published book, International Communications Strategy. The book has won a major award.

Silvia Cambié is a cross-cultural communicator and journalist, and advises clients on strategic communication, stakeholder relations and social media.

As the formayt goes, I will conduct the Twinterview via Tweetdeck, and live post the  Q and As here. It begins at 10 am, Pacific.

Let’s get started. Some basic housekeeping matters:

I will be using the tag #hoipolloi to make it easy for followers.

AF: @XCulture Good morning (or evening for you?) Silvia. Thanks for agreeing to this interview.

SC: @heyangelo Good evening from rainy London. You are welcome. Looking fwd to your questions

AF: @XCulture For those who don’t know you on my blog, describe who you are and what you do –you could take 2  tweets #hoipolloi

SC: @heyangelo Cross-cultural communicator , journalist. Used to cover Eastern Europe. Worked for international trade associations. #hoipolloi

SC: @heyangelo Founded London-based Chanda Communications. Advise clients on international comms, social media and the female economy.

AF: @XCulture Journalist, too? We need to pick up on that since we have so many journalism-related issues today I’m v interested in #hoipolloi

SC: @heyangelo Sure, Angelo. Any time #hoipolloi

AF: @XCulture What got you into publishing the book? Was there a  book lurking inside your head? #hoipolloi

SC: @heyangelo #hoipolloi Got the idea in Eastern Eur. I believe cross-cultural comms is essential for real economic progress and peace

AF: @XCulture #hoipolloi You have one awesome co-author. How did you find her? Tell us a bit about who she is

SC: @heyangelo #hoipolloi I met Yang-May through City Women’s Network where I served as a board member.

SC: @heyangelo #hoipolloi YM is a blogger and a writer. Born in Malaysia . Is the best co-author ever! So well organised… it’s almost scary.

AF: @XCulture #hoipolloi Let’s talk about the book. With the rise of globalization & offshoring what’s the new comm mindset we need to have?

SC: @heyangelo #hoipolloi Communicators need a new set of skills to be able to interpret complexity and deal with ambiguity

SC: @heyangelo #hoipolloi Communicator of the future will need to be an integrator able to aggregate info and understand new cultural settings

AF: @XCulture #hoipolloi The word ‘control’ has got a bad rap. With orgs so decentralized, and no one in control, is it a recipe for disaster?

SC: @heyangelo #hoipolloi We believe in a new approach to leadership. Integrative Thinking developed by Roger Martin of @rotmanschool

AF: @XCulture #hoipolloi Sounds a lot like integrative decision-making –something we promote -if I may shamellessly plug

SC: @heyangelo #hoipolloi Sure go ahead. I love a good plug! Particularly if it supports Integrative Thinking!

SC:  @heyangelo #hoipolloi Replacing control with leadership models able to integrate different cultural elements

AF: @XCulture #hoipolloi We tend to take digital access to content for granted. What would we be shocked at to find in other countries?

SC: @heyangelo #hoipolloi The story is actually quite different! China is no. 1 in terms of on-line content creation!

AF: @XCulture  #hoipolloi Most people may not have even heard of QQ.  Twice the size of FB? We are cultural frogs in the well, I suppose

AF: @XCulture #hoipolloi To return 2 journalism. You speak of new forms in your book. What are they and why should we pay attention?

SC: @heyangelo #hoipolloi Am great believer in the power of participatory journalism

AF: @XCulture #hoipolloi Great post. FutuRoom? Cafes to chat with journos? Is this in the book? Maybe Spot.Us will be interested

SC: @heyangelo #hoipolloi And We can’t expect people to get their info from the media any longer

AF: @XCulture #hoipolloi I’m going to do something different in this Twinterview, and bring someone else to join the conversation…

AF: @fusionview @xculture #hoipolloi Welcome Yang-May. Glad you were able to join

SC: fusionview @heyangelo #hoipolloi Exciting having YM joining us from the bus! BTW Which bus?

AF: @XCulture #hoipolloi @fusionview Now that I have both authors, I have 2 start by asking u both the story behind your Twitter handles

YM: @heyangelo #hoipolloi Fusion View like fusion food. East & West. I’m from Malaysia, now in London. Name of my blog

SC: @heyangelo #hoipolloi It was actually YM to come up with XCulture as a name for my blog on cross-cultural comms

AF: @XCulture @xculture #hoipolloi Fusion, cross-culture, collaboration, IABC… I can see a great thread here –great material for the CW blog

AF: @fusionview @xculture #hoipolloi Yang-May, could you talk of a great example (in the book or otherwise) on the interactive use of the web?

SC: @heyangelo @fusionview #hoipolloi Yes, I guess that’s what IABC is all about

AF: @XCulture #hoipolloi Could you tell us an example of cross-cultural use of the interactive web –from the book or elsewhere?

SC: @heyangelo #hoipolloi I love the story of the multicultural YouTube Symphony Orchestra

AF: @XCulture #hoipolloi So… communications is like an orchestra. Does it need someone to wave the baton, however? Who might he/she be?

SC: @heyangelo #hoipolloi Someone able 2 create a connection that leads 2 sharing. Someone with high cultural sensibility

SC: @heyangelo #hopolloi Yes, it is overstated. Sharing is the name of the new game.

AF: @XCulture #hoipolloi On your blog, you address digital activism in S. America. What’s your take on how the web is empowering people?

SC: @heyangelo #hoipolloi Chile has some great examples re. digital activism. So refreshing!

AF: @XCulture #hoipolloi For some it might be unsettling, not refreshing. Could you explain what happened there?

SC: @heyangelo #hoipolloi I also believe that part of the role of comms is 2 unsettle people… get them thinking. Anything but the status quo

AF: @XCulture #hoipolloi Great definition! Be unsettling. Be the catalyst. Be heard 🙂

SC: @heyangelo #hoipolloi I love Be Usettling. We should put it on a T-shirt

SC: @heyangelo #hoipolloi People got 2gether online 2 boycott pharmacies in Santiago accused of collusion. Used FB and Google 2 organise it

AF: @XCulture #hoipolloi Finally, back 2 the book: $40 is  apretty steep price  Give us 2 reasons 2 beg/borrow/steal /buy it

SC: @heyangelo #hoipolloi Helps communicators 2 function in the Flat World. Has unique case studies gained from broad network of global contacts

AF: @XCulture #hoipolloi Thanks so much for your time, Silvia (and Yang-May if you are online) Good luck on the book. I see it’s won nominated for an award!

SC: @heyangelo #hoipolloi Thanks to you, Angelo. The book has been nominated for the FT Goldman Sachs Business Book of the Year Award.


Posted by on August 12, 2009 in Communications, IABC, Twinterview



2 responses to “Twinterview with Silvia Cambie today

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