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Two ways to think of print

31 Dec

I’m never in agreement with those who write the obit for print.

But this week I received two magazines that give us reason to pause, and assess where we are headed.

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The first is an ad, obviously. It appeared in Process magazine. The other is IABC‘s CW Magazine.

Full disclosure. I write a column for CW. In this issue I happen to talk about using quick response codes as a means of extending the conversation…beyond print.

I tend to agree with statements like this: “Actually print is where words go to live” – John Griffin, President of National Geographic‘s magazine group.

Print lives in zones we never imagined. Two examples again:

  • Take Scribd. Publishers such as New York Times and Simon & Schuster are part of this.
  • Then take a look at Living Stories, a Google Labs project involving the New York Times and Washington Post.

Interesting isn’t it?

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Posted by on December 31, 2009 in Communications, IABC

 

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