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Blogs allow CEOs permission to stop being ‘corporate’

10 May

There aren’t a lot of CEO’s who blog. Still. No one expects that of them. But there are many who -blog-like– speak their mind. So when people ask me for some examples, there are a few I usually refer to.

Kevin Roberts’ blogKR Connect, the blog of the the Australian CEO of Saatchi Worldwide.

Steve Jobs’ blog –actually this is not Steve. It’s the celebrated, outed ‘Fake Steve’ blog, but it’s worth reading…

Mark Cuban’s blog. Calling himself BlogMaverick, Mark has been setting the tone for CEO-speak for a long tome.

Jonathan Schwartz’s blog. I hold Jonathan’s Blog responsible for infecting CEO’s with the idea that it was time to bring social media in from the fringes into the mainstream communication

Schwartz, the former CEO of Sun Microsystems, was frequently called things like ‘blogger in chief‘ for good reason. His blog at Sun set the tone for everyone else blogging at Sun. He was not the kind of person who had one set of communication rules for the corporate office, and another set of rules for the rest.

I’ve interviewed many CEO’s and VPs for articles and podcasts, so know when someone is not comfortable presenting his/her human side just because there’s a microphone or camera in the room. Others don’t even have to switch into homo sapiens mode –they are exactly the same when facing external audiences as they are when communicating to internal groups.

How does your CEO, or client communicate? Are they instant ‘blog material?’ Do you sometimes wish you could capture the big guy’s thoughts in a podcast or blog, knowing that if you ask him to write it down or send it through his PR/legal funnel it would come out as something nonsensical?

I don’t recommend a blog for everyone, but I do know that its discipline and format has a way of giving a senior manager the permission to stop being all stuffed up and corporate, and to be more authentic.

 

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