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How ‘passive’ networks will make use hyper-active citizens

16 Jun

The explosion of sharing networks and apps are being primed for the mobile experience, anticipating a time when many of us will slip in and out of our roles as employees, Friends (yes, upper-case kind!) and corporate citizens.

These ‘social mapping’ services may seem more like games in their early iterations, rewarding users for certain tasks. But just as how Twitter looked like a status update service in its early days, these mobile-based services will soon let us do more than vainly record our location.

GoWalla, a location mapping app for the Android, iPhone and Blackberry, lets us check-in’ to locations, as does FourSquare., awarding badges and mayor-ships etc.

A term I have come across in some of these networks is that they “are only acting as a passive conduit for online distribution and publication” of user content. In other words, the intent of the application is to tether people and content.

We may be transitioning to that time soon. But we are still toggling between active, in-your-face social networks such as Facebook, and the passive ones. Someday these could be rich social spaces, albeit passive and invisible. Also reward-based.

Like to see where all this is going? Check out these four services:

GoWalla.com ZoomAtlas.com

FourSquare Plazes.com

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