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How do you market a BP gas station?

11 Jul

It must be one of the toughest brands on earth to market right now: BP gas.

Don’t you think this corny use of Elvis is a true mark of desperation?

Interestingly, boycotting BP gas stations may sound like the right thing to do -emotonally — but I’ve heard it said that BP actually sells gasoline to non-BP branded stations.

I wonder why the independent BP station owners have not come out with an information campaign about their local roots, to ward off more boycotts.

Meanwhile the BoycottBP Facebook page has some 800,0000 people ‘Liking’ it, and 26 albums of photos. Maybe it’s a toxic brand to even get close to, but I wonder why some PR firm doesn’t reach out and assist this helpless group of  independent station owners.

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Posted by on July 11, 2010 in Communications, Marketing

 

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