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Could PR industry do some crisis PR in post-BP mess?

15 Jul

Now that the BP oil leak has been stopped –or so we hear today – has anyone considered that it may be time to create some good juju for PR, after what BP has successfully done in maiming the industry?

Many of us PR and non PR types have railed against the dark stain that BP’s oil spill is leaving. I have tremendous respect for those who handle corporate PR whether they are consultants or internal PR folk. It’s a tough job getting the organization to say it as it is, and to stop publishing mindless statements just for the sound-byte effect.

So I was hoping to see a coalition of PR agencies coming together, perhaps under the umbrella of PRSA, and the CIPR (British PR association), to bring in some of the largest booms (thought leaders) and heavy equipment (smart technologies) to stop polluting our pristine beaches (er, reputation).

PRSA’s mantra is “Advancing the Profession and the Professional.” Looks like the industry has been mugged by flaks who are effectively planting land mines along this path. Search for BP at PRSA’s web site and you see articles such as “Can the BP brand survive Tony Hayward?” I was hoping to see some folks come out say why “BP’s PR has been toxic for their business.”

Meanwhile BP continues to write about its wonderful response about how it is “Flying higher to get closer to spill response,” and its sea bird rescues.

And nobody in the PR industry seems to mind.

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