RSS

Listen to the blogosphere, or else….

08 Oct

 


My View | Bi-weekly Column in FT

 

Have you looked out of the window while your flight waited for takeoff and seen a small truck, barely the size of an airplane engine, pushing a huge 767 into position? It looks so ridiculous. But this small vehicle has the capacity to move a massive hunk of metal carrying hundreds of people and thousands of gallons of fuel. Not to mention luggage!

Sometimes it’s a bit like this in our world of communications. Social media humbles us when it demonstrates the power to give a big behemoth a bit of ‘pushback.’ And yes, there’s an airplane involved in this story –the Boeing company.

Continue to PDF of article – FT Online

Advertisements
 

Tags: ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: