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Are you surfing the web or swimming in print?

16 Nov

My recent column in CW (Communication World) magazine is the beginning of what has become an introspective view of where we are headed with all this digital content seeping out of every pore. I borrowed the headline from a campaign for the magazine industry that uses the word ‘swimming’ (in print) to compare it to what they suggest is a less engaging online experience of surfing.

The point I suggest is that we are creatures (and should be connoisseurs) of both worlds.

Download the article here.

The follow up to it will take it further – dealing with ‘Content Snacking!’

If you think that’s a fascinating phrase, consider the phrase ‘Micro Boredom.’ I had not heard of it before. Apparently it had been used by Motorola a few years back. 

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