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Top 2 PR Crises of 2010 involve taking eye off social media

29 Dec

What were the top-5 PR nightmares that got you fired up, or made you realize that social media is playing a bigger role in our reputation systems, marketing strategy, and media presence?

There have been just too many mis-steps this year, but here are my top two.

But… why stop at two stories? Here are some other categories that 2010 will be remembered for.

As for the best of, here’s the one campaign we could learn from:

And for the Evergreen PR Issues of 2010, I have two strong contenders:

Most Overblown story of 2010

Media Foot-In-Mouth Stories

Why was it that this year saw so many ‘name brand’ media people get into trouble? I was personally shocked

  • When NPR sacked Juan Williams. No one really knows what’s hidden in the code words it used when NPR stated that William’s comments were “inconsistent with our editorial standards and practices, and undermined his credibility as a news analyst with NPR.”
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Posted by on December 29, 2010 in Social Media

 

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